First LIVE Trust contributions raised via Pulp’s ‘You Deserve More’ UK arena tour, starting last week in Glasgow
Pulp’s ‘You Deserve More’ tour marks a major step forward for the LIVE Trust as the first gigs take place with a £1 per ticket contribution in place.
The £1 contribution goes directly into the LIVE Trust, which will be used to support the grassroots live music ecosystem, helping to sustain the artists, venues, festivals and promoters that keep live music thriving across the UK.
This marks a milestone in the collective effort that has been made to reinvest in the foundations of live music - protecting the pipeline of talent, skills, and spaces that are essential to the industry’s future.
A huge thank you to Pulp, their team, and everyone who’s backed this initiative so far. More shows and more impact to come.
LIVE Talks: Powering the Future of Live Music – In Partnership with Ecotricity
Date: 24th June, 2025
Time: 12pm -1pm UK
Location: Online, Zoom
Sign up for free here.
As the live music sector faces the escalating challenges of the climate crisis,
rethinking how we use and source energy is becoming a top priority. From diesel-
fuelled festival generators to carbon-heavy venue operations and under-scrutinised
office energy use, the need to decarbonise how we power live events is clear, and
urgent.
This edition of LIVE Talks, delivered in partnership with Ecotricity, will explore how
the live music industry is leading the way in building a cleaner, greener energy
future. With a focus on real-world case studies and practical solutions, the session
will examine how festivals, venues, suppliers, and offices are making meaningful
shifts toward low-carbon operations, and how others can follow.
Full speaker line-up to be announced soon!
Join us on Wednesday 10th December 2025 as the UK live music industry comes together for an unforgettable evening at the LIVE Awards - a night dedicated to celebrating the people and places that make our sector thrive.
Now in its fourth year, the LIVE Awards 2025 will take place at the iconic Troxy in East London, a stunning Art Deco venue that’s hosted generations of unforgettable events. We’ll be welcoming 600 guests from across the industry, including leading promoters, venues, agents, festivals, managers, and many more key figures.
Don’t miss your chance to be part of this special night - full details on the LIVE Awards 2025 are available here.
LIVE Audience Research (Wave VI) Launches in Partnership with Skiddle
We’re excited to announce the release of the sixth wave of LIVE’s ongoing audience research, carried out in partnership with Skiddle. This latest report brings plenty of encouraging insights about the state of live music attendance across the UK.
Despite ongoing financial pressures and the lingering effects of post-lockdown habits, live music remains a deeply cherished part of culture in the UK. Only 10% of the population currently say they are not thinking about attending live events, reinforcing how ingrained gig, concert, and festival attendance is for the majority.
This wave also reveals promising trends around early ticket purchases, with 12% of respondents buying tickets earlier to secure their spot, marking the strongest figure we’ve seen since lockdown restrictions eased. This behaviour is especially prevalent among 18-34-year-olds and Londoners, where it rises to 1 in 5, and is even more pronounced among house music fans, with 29% purchasing earlier.
Additionally, the number of people attending live events more frequently has finally reached double digits for the first time since the research began, with 10% overall reporting increased outings. Young adults aged 18-24 and house music enthusiasts are leading this trend, both groups hitting 22%.
"The resilience and passion of live music audiences are shining through in this latest research. It’s inspiring to see that, despite challenges, live music remains a vibrant and essential part of people’s lives, with fans eager to return to venues and festivals. These insights help us all understand how we can continue to support and grow the live music sector in the UK." Gaby Cartwright, Head of Partnerships at LIVE.
LIVE and Industry Leaders Push for Progress on EU Touring with Cabinet Minister
Representatives from LIVE, UK Music, and the Musicians’ Union met with Nick Thomas-Symonds, Minister for the Cabinet Office and European Union Relations, to discuss the outcomes of the UK-EU Summit held on 19 May.
While the Summit resulted in agreements on security, defence, and the fishing industry, progress on touring arrangements for artists remains unresolved. The Labour Party has reaffirmed its commitment to supporting touring artists, as outlined in its manifesto. Although the issue was raised during the meeting, no firm agreement has yet been reached.
The recently published Common Understanding document includes positive language concerning the cultural sector. However, the Minister acknowledged that significant work remains. He emphasised the need for creative solutions to secure our goal of a cultural accord with the EU.
Further discussions are expected. LIVE, UK Music, the Musicians’ Union - members of the Domestic Advisory Group - will participate in the next meeting at the end of June, followed by the Civil Society Forum. The industry will continue to press the case for touring artists in ongoing conversations with government departments.
LIVE updates MPs on industry progress to combat misogyny and urges government to do the same
The Women and Equalities Committee published its follow up report, Misogyny in music: on repeat, earlier this month urging government action to protect women in music. LIVE has taken this as an opportunity to update members of the committee on the progress industry has made in delivering on the committee’s recommendations in its report from April 2024.
LIVE updated members on the call to the live music industry via Seat at the Table: LIVE Edition and our members’ pledge to work towards a future where everyone, regardless of gender, can thrive and feel respective in the live music community.
Earlier this year, LIVE wrote to the Minister for Women and Equalities, Baroness Malvern, but received no response. In a move to mount pressure on government to address this vital report, LIVE sent a briefing to members of the Women and Equalities Committee, and Dame Caroline Dinenage, that outlined the problem, industry progress and asks of government. LIVE will continue campaigning on this important issue to ensure the necessary steps are taken by government to combat misogyny in music.