LIVE Talks - Beyond Ticket Sales: Building Sustainable Income Through Sponsorship & Partnerships

Led by Becky Ayres, Festival Director of Sound City and an experienced income generation consultant, this session is grounded in over 15 years of delivering six-figure annual sponsorship and funding targets. In the past year alone, Becky has supported festivals and arts organisations to secure over £100k in new revenue, helping to stabilise cashflows and build more sustainable operating models.

This session offers a clear roadmap for understanding the sponsorship landscape in 2026, the most common mistakes organisations make, and why those mistakes happen. Becky will outline the key elements that underpin successful, repeatable income generation.

Ideal for agents, promoters, venues, festivals, managers, artists and live industry organisations looking for clarity and direction to building sustainable income.

To get in touch with Becky, you can email her at: beckyayres@soundcity.uk.com